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Privacy Policy

How Bright Lines LLC Collects, Uses, Protects, and Manages Your Personal Information

1. Introduction

Bright Lines LLC (“we,” “us,” “our,” or “the Company”) is committed to safeguarding your personal information and ensuring transparency in how your data is collected and used. This Privacy Policy outlines the types of information we collect, how we use it, the security measures we implement, and your rights regarding your data.

By accessing or using our website, you acknowledge and accept the terms of this Privacy Policy.

2. Information We Collect

We collect personal and non-personal information from users to provide our services efficiently and securely.

a. Personal Information You Provide

This includes information submitted during checkout, account creation, or contacting us:

Full name
Email address
Phone number
Billing and shipping address
Payment details (processed through secure third-party gateways)
Order history and purchase details
Messages or inquiries through our contact form

b. Automatically Collected Information

When you visit our website, we may automatically collect:

IP address
Browser type and version
Device type and OS
Pages viewed and time spent
Referring website or link
Cookie data
Language preferences

c. Payment Information

We do not store complete credit/debit card numbers. All payments are securely processed by PCI-compliant third-party payment processors such as Stripe, PayPal, or similar providers.

3. How We Use Your Information

We use the information collected from you for the following purposes:

a. Order Processing & Delivery

Verify orders
Process payments
Send order confirmations and updates
Coordinate shipping and delivery
Handle returns or exchanges

b. Customer Support

Respond to inquiries
Offer assistance and troubleshooting

c. Website Performance & Enhancements

Improve website functionality and loading speed
Analyze website traffic and user behavior
Test new features and optimize user experience

d. Marketing & Communications

Send promotional emails (only with consent)
Notify users about special offers, updates, or policy changes

e. Legal & Security

Detect fraud or unauthorized activities
Comply with legal requirements
Protect the rights and safety of customers, employees, and the company

4. How We Share Your Information

We do not sell or rent your personal information. We may share data with trusted third parties to provide essential services:

a. Service Providers

Payment processors
Shipping and logistics companies
Email communication tools
IT hosting and security providers
Website analytics platforms (e.g., Google Analytics)

b. Legal Requirements

Your data may be disclosed if required by:

Law enforcement agencies
Court orders
Regulatory authorities

c. Business Transfers

In the event of a merger, acquisition, or sale of company assets, customer information may be transferred as part of the transaction.

All third parties are required to protect your data according to applicable laws and may only use it for the services requested.

5. Cookies & Tracking Technologies

Cookies help us enhance your browsing experience. They allow us to:

Maintain your shopping cart
Remember your preferences
Track website usage
Improve performance and personalization

You may disable cookies in your browser settings, but certain website features may not function correctly.

6. Data Security Measures

We implement physical, technical, and administrative safeguards, including:

SSL encryption for all data transmitted on the website
Secure servers and firewalls
Restricted access to personal information
Regular security audits
PCI-compliant payment processing

While we strive to protect your data, no system is entirely free from security risks.

7. Data Retention

We retain personal information only for as long as necessary for:

Order fulfillment
Legal compliance
Fraud prevention
Resolving disputes
Improving the customer experience

After retention periods expire, data is permanently deleted or anonymized.

8. Your Rights & Choices

Depending on your location and applicable laws, you may have the right to:

Request access to the personal data we hold
Request corrections or updates
Request the deletion of your data
Object to specific processing activities
Withdraw marketing consent at any time
Request a copy of your data

To exercise your rights, email us at hello@brightlines.com.

9. Third-Party Links

Our website may link to external websites. We are not responsible for the privacy practices or content of those sites. Please review their policies before submitting personal information.

10. Children's Privacy

Our services are not intended for individuals under 18 years old. We do not knowingly collect information from minors. If such data is discovered, it will be deleted immediately.

11. International Data Transfers

Your personal information may be stored or processed outside your country, including in the United States. By using our website, you consent to these international data transfers.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted with an updated “Last Updated” date. Continued use of the website after updates constitutes acceptance of the revised policy.